Wednesday, August 5, 2015
5 Crucial Steps for an Online Marketing Plan: Interactions, Followers, and Posting (Part 3)
Step 2 in a Marketing Plan is to interact and gain followers!
1. Spend the time. If you're like most people, you have lots to do every day and can't afford to get side-tracked by the internet all day. So pick a specific time or times of the day to focus on your social networking. Do it every day. Consistency is key to building audience.
2. Have a list of what you want to accomplish each day. It should be relatively simple. Something like:
- Post my stuff for the day
- Go through my feed to like and comment (If you're only doing this once a day, you'll have roughly 24 hours of stuff to go through. If you do it more often, it'll be less. But either way, take the time to do this. People online DO NOTICE those who are active and are more likely to follow, return the favor, and interact with those that are.)
- Don't JUST like. Find at least a few meaningful comments to make. Commenting keeps you ahead of just liking by leaps and bounds.
3. Be super positive. Everyone loves to have their day made better. So never comment anything negative, especially when you're just starting out. I'm not telling you to lie or not express your opinion, but you're trying to get people to follow and interact with you. If I see something I don't like, I generally just ignore it rather than bringing negativity to someone's morning. This is a mistake that a LOT of people make online. And challenge yourself to find something positive to say about that thing you don't like. You'll find something. It's not hard when you put your mind to it and your online peers will love you for it.
1. When you first start out, ask for follows. The vast majority of people you ask WANT to interact online, and if you follow them and ask for a re-follow, they're more than happy to oblige. Most of them will even talk to you. "Of course! Nice to meet you." It's fun. And you can immediately tell a lot about people's personalities and who will be your most engaging, interactive followers.
2. Always follow those who ask you for a follow. If you find you don't like their account or things start showing up in your feed you'd rather not see, you can always quietly unfollow them later, but give them a chance.
3. Always respond to comments and attempts at conversation. It's the very best way to gain followers and friends online.
What/how to Post:
1. Of course you want to post often, if at all possible, but more importantly, post things that have to deal with your subject matter. Posting something else every now and again is okay, but you'll find that people are following your account for a specific reason. If you regularly post things that are off your subject matters, you'll start to lose followers.
2. Know your platform and what people will respond to on that platform. I'll talk about this in a lot more detail on Friday, but it's important to understand what people look for on various platforms. For example, pictures obviously do well on Instagram, but they won't do as well on Tumblr because that's a blogging platform, and people are looking more for information than images. In the same way, a picture that that is just a dense block of text won't do nearly as well on Pinterest as it might on Blogger or Tumblr.
3. Don't read too much into how much interaction each of your posts get. I can't tell you how often I've been super-excited about a post and then it hasn't created much of a stir. Or the opposite. I'll think today's post is just meh, and then my followers LOVE it and give me tons of interaction. That's just the fickleness of the crowd, my friends. Totally out of your control. Take what you can get and keep going.
4. Keep negativity out of your posts as much as possible. Especially as concerns your personal woes and personal opinions. Depending on what you're posting, the whole point might be to, for example, promote one idea over another, which will mean a certain amount of negativity about the one you aren't promoting, and that's fine. I'm not talking about that. What I mean is this: often I see people who get online and say, "Why is no one active, today?" "Why isn't anyone liking my post?" "I think I'm going to delete this account because no one comments?" "I'm so done with life today." Now, that's a very teenage mentality, and honestly the people who stuff like that are, more often than not, teenagers who just don't have much experience online. But just make sure not to do this. Your followers want the information you have to impart and they want their day to be brightened. Don't post things that will bring them down.
Follow these guidelines and be consistent and you'll be amazed at how quickly your audience grows, how quickly people look to you for information in your field, and how quickly you become a pro at managing your various platforms.
Come back tomorrow for tips on problem solving! :D
Any tips I missed?